Objectives

• Generate awareness of the need for a sex-specific pathway in the diagnosis of obstructive CAD among payers, providers, and patients
• Position new test as a simple, safe, sex-specific testing option for patients

Program

• Developed a strategy to create a discussion platform using a multi-stakeholder panel comprising experts in the fields of cardiology, medical technology innovation, women’s health research and policy analysis, employer group and other health insurance, patient advocacy, and health economics
• Organized key experts to discuss patient care management challenges in the diagnosis of obstructive CAD, explore solutions, and arrive at consensus findings and recommendations

Results

• Placed article showcasing the expert roundtable recommendations in the thought-leading journal Population Health Management
• Secured media interest from general health and cardiovascular trade publications to speak with select roundtable experts about diagnostic testing, providing opportunities to highlight new test