Objectives

• Position Company and its executive team as leading experts in women’s health and contraception
• Enhance Company’s profile as a potential partner in women’s health

Program

• Secured speaking opportunities for CEO and senior leadership team
• Sought recognition of Company’s talent and leadership through awards from the industry
• Conducted proactive media outreach offering Company’s management team for articles  on various business topics

Results

• Secured a steady stream of coverage with over 25 original placements in diverse media outlets
• Combined mix of financial, business, venture, trade, and consumer publications
• Secured 13 speaking  engagements for executive team at national and local conferences
• Company was a finalist for or received five awards in one year