Lazar Partners designs and implements media programs that effectively support our clients' positioning, as well as their marketing and financial objectives. Our strategic approach is aimed at generating coverage in those publications that reach our client's target publics. Our long-term goal is to build solid relationships between the media and our clients to help deliver key messages to target audiences. Our staff has a solid understanding of traditional and new media techniques that allow us to work closely with clients to create strategic media outreach plans that specifically address the publicity goals and objectives of each client.
Our service offering in media relations includes, but is not limited to:
- Media kit development (corporate backgrounders, fact sheets, case studies, management biographies, product/drug overviews and Q&As)
- Press release writing
- Media and speaker training
- Corporate messaging workshops
- Desk side briefings/Media interviews
- Media targeting and monitoring
- Satellite media tours, video news releases, b-rolls
